Welcome. I’m James — a Senior Revenue Analyst applying data science to the problems that move businesses forward: where to build, how to price, who to target, and what it’s all worth.
This blog is where I think out loud about the methods, models, and frameworks I use day to day — with real examples, honest tradeoffs, and occasionally some code.
What to expect
- Site selection — spatial analysis, trade area modeling, cannibalization risk
- Pricing & promotion — elasticity models, lift measurement, competitive response
- Customer insights — segmentation, lifetime value, behavioral cohorts
- Financial performance — forecasting, scenario modeling, executive storytelling
If that sounds useful, stick around.